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Pitch Deck Intake for a VC Firm: Startup Emails to Google Drive and the CRM

Startups email their pitch decks in every format imaginable. Each one is now saved to the right Google Drive folder and logged in the CRM automatically, so the investment team reviews deals instead of sorting attachments.

Pitch Deck Intake for a VC Firm: Startup Emails to Google Drive and the CRM
Before
  • ×Decks arrived as PDFs, PowerPoint, Keynote, links and images in one inbox
  • ×An analyst downloaded, renamed and filed each one
  • ×Startups typed into the CRM by hand
  • ×Decks regularly lost in the inbox
After
  • ✓Founder emails trigger the workflow, whatever the format
  • ✓A Drive folder per startup, decks saved with a consistent name
  • ✓Company created or updated in the Airtable CRM with a folder link
  • ✓Emails, meetings and Fathom notes logged against the company

Stack

ZapierGmailGoogle DriveAirtableFathomMake.com

How It Works

1

Catch the pitch email

New emails with pitch decks trigger the workflow from the shared inbox.

2

Handle every format

PDF, PPTX, Keynote, Docs links and images are each routed to the right save step.

3

File in Drive

A folder per startup is found or created and the deck is saved with a consistent name.

4

Log in the CRM

The startup is created or updated in the Airtable CRM with a link to the Drive folder.

5

Keep the history together

Founder emails, calendar meetings and Fathom meeting notes are logged against the same company record.

Results

Every

file format handled

0

decks downloaded by hand

One folder

per startup, linked from the CRM

The Workflows

Pitch deck intake

  • ✓Attachments, deck links and DocSend all handled
  • ✓New and existing companies follow separate paths
  • ✓No deck is lost in the shared inbox
The intake Zap: emails from startup founders routed by attachment type, deck link or DocSend.
The intake Zap: emails from startup founders routed by attachment type, deck link or DocSend.
Paths for new and existing companies: decks uploaded to Drive and the Airtable record updated.
Paths for new and existing companies: decks uploaded to Drive and the Airtable record updated.

Google Drive organization

  • ✓A folder per company, created the moment it is added to the CRM
  • ✓Files copied into the right folder with a consistent name
A Make.com helper that copies files into the right Drive folder.
A Make.com helper that copies files into the right Drive folder.

CRM logging

  • ✓Founder emails and calendar meetings logged against the company
  • ✓Fathom meeting notes saved to Google Docs and linked in Airtable
  • ✓Form submissions mapped to the right company record
Email logs: messages from founders logged against the company in the Airtable CRM.
Email logs: messages from founders logged against the company in the Airtable CRM.
Calendar logs: meetings logged against the company automatically.
Calendar logs: meetings logged against the company automatically.
Meeting notes from Fathom saved to Google Docs and linked in Airtable.
Meeting notes from Fathom saved to Google Docs and linked in Airtable.
Form submissions mapped to the right company in the CRM.
Form submissions mapped to the right company in the CRM.

FAQ

Which file formats are handled?+

PDF, PowerPoint and Keynote attachments, deck links and DocSend links.

Which CRM does the firm use?+

Airtable, with Google Drive for files and Fathom for meeting notes.

What gets logged for each startup?+

The deck, founder emails, calendar meetings and meeting notes, all linked to the company record.